Opportunity Information: Apply for PDS BJL FY24 APS
The U.S. Embassy Banjul Public Diplomacy Section (PDS), part of the U.S. Department of State, is offering funding through its Public Diplomacy Small Grants Program under an Annual Program Statement (APS). This grant opportunity is designed to support public diplomacy and people-to-people programs in The Gambia that deepen cultural ties and strengthen mutual understanding between the United States and The Gambia. Because it is an APS, it functions as a yearly notice that lays out what the Embassy is looking to fund, the themes it prioritizes, and the required process for submitting proposals.
The core purpose of the program is to fund cultural and exchange activities that highlight shared values and encourage bilateral cooperation. Proposed projects are expected to do more than simply deliver local programming; they should clearly connect participants to U.S. culture, expertise, institutions, or perspectives in a way that improves understanding of U.S. policy and viewpoints. A key requirement is that every project include a clear American element. That can take the form of an American cultural component, a partnership with a U.S. organization or institution, or participation by American experts or practitioners in the relevant field. The Embassy is essentially prioritizing programs that create real engagement between Gambian audiences and credible U.S. voices, rather than programs that are purely domestic in design and delivery.
Eligibility is fairly broad and includes a range of organizational and individual applicants. Registered not-for-profit entities are eligible, including think tanks and civil society or non-governmental organizations with demonstrated programming experience. Individuals may apply as well, along with non-profit media organizations, professional trade organizations, and non-profit or governmental educational institutions. This wide eligibility suggests the Embassy is open to proposals from many sectors, as long as the program goals align with public diplomacy outcomes and the project can be executed responsibly.
In terms of grant specifics, this is a discretionary grant (meaning awards are competitive and not guaranteed) and uses the grant funding instrument type. The opportunity is issued by the U.S. Mission to Gambia, falls under CFDA number 19.040, and is categorized under “Other” for funding activity. The award ceiling is $15,000 per award, and the Embassy anticipates making around five awards. The opportunity was created on May 8, 2024, with an original closing date of June 8, 2024, indicating a relatively short application window and the need for applicants to follow the posted instructions closely.
Overall, this opportunity is best suited for applicants who can propose a focused, realistic project within a small-grants budget, demonstrate a credible U.S. connection (people, institutions, or cultural content), and show how the activities will strengthen U.S.-Gambia ties through exchange, dialogue, skills-building, or cultural programming that advances mutual understanding and cooperation.Apply for PDS BJL FY24 APS
- The U.S. Mission to Gambia in the other sector is offering a public funding opportunity titled "U.S. Embassy Banjul PDS Annual Program Statement" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on 2024-05-08.
- Applicants must submit their applications by 2024-06-08. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $15,000.00 in funding.
- The number of recipients for this funding is limited to 5 candidate(s).
- Eligible applicants include: Others.
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